Revolutionizing Sports, Media & Entertainment with AI
Cutting-edge AI solutions designed to transform your business

Headquartered in San Francisco with a global presence across 5 countries, Proximity Works is the go-to AI partner for the sports, media, and entertainment industries.
We are proximity —
a global team of coders, designers, product managers, geeks, and machine learning experts. We solve complex problems and build cutting edge tech, at scale.

We build cutting-edge AI solutions that propel your business, surpass your competition, and captivate your users.
Tailored solutions to meet your unique business challenges in Sports, Media, Entertainment, Fintech — and your industry.
Sports
Game analytics, player performance optimization, and fan engagement tools.
Media
Automated content generation, compliance, and personalized viewer experiences.
Entertainment
Immersive AI-powered experiences and interactive platforms.
Fintech
Advanced AI-driven fraud detection, personalized financial planning, & automated service solutions.
AI Innovation Unit
We bring cutting-edge AI research and innovation to your company, empowering the development of large-scale AI solutions with reliability, predictability, and cost efficiency.


AI Consulting
Expert guidance to identify AI opportunities and drive your business transformation.
AI Platforms
Accelerate your AI solutions with our expert-built platforms, designed for seamless integration and rapid deployment.

Delivering Tangible Results That Propel Your Success
Cutting-edge AI expertise with deep industry focus on sports, media, and entertainment













Proximity has been a great tech partner for our company, accommodating and supplementing our existing engineering team while providing a combination of great tech expertise and willingness to step in where necessary

Richard Hong
Co-Founder, OpenBorder
Working with the Proximity team has been an excellent experience. From the start, they dove into our project at FrontRow with enthusiasm, asking insightful questions and suggesting creative ideas we hadn't considered. Unlike typical agencies, Kitu & Madhvi go beyond mere execution, bringing valuable expertise and a willingness to challenge assumptions. Their honest approach has been a tremendous asset, and I would highly recommend them for their exceptional service and collaborative mindset.

Ty Haener
Sr. Design Manager, FrontRow
From the outset, the Proximity team took the initiative to genuinely understand CommandK, going the extra mile to ensure our branding perfectly encapsulated the essence of our product. By tailoring the design to fit our unique identity, the Proximity team crafted a cohesive and compelling brand that resonates with our target audience.

Jayesh Sidhwani
CEO & Co-Founder - CommandK
The Proximity team are wizards when it comes to delivering high-quality work under tight deadlines. Their approach to the problem was very creative and resulted in a fantastic outcome. Their attention to detail, ability to navigate through ambiguous situations, and thinking beyond & bigger made this partnership a big success.

Divye Bokdia
VP, Head of Design - Upstox
I love what the Proximity team has done for our brand and product both. They’ve created something that appeals to a wide target group, and have given us a solid foundation to build upon. The new guidelines are really easy to follow, and we’ve been putting out high-quality stuff at great speed.

Harshvardhan Mandad
CEO and Founder - The Homework App
AI-Driven Transformation Awaits
Cutting-edge AI solutions designed to revolutionize your business.
