Product Design · Branding · Experiences · AI · Design Systems
We design what people use,
We design what people use,
We design what people use,
remember, and come back to.
remember, and come back to.
remember, and come back to.
Products people rely on. AI experiences that make complex technology useful. Brands people recognise and remember. From early ideas to products and systems built for global scale.
Products people rely on. AI experiences that make complex technology useful. Brands people recognise and remember. From early ideas to products and systems built for global scale.
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We work with founders and product teams on decisions that determine whether a product gets adopted, trusted and remembered.
We work with founders and product teams on decisions that determine whether a product gets adopted, trusted and remembered.
We work with founders and product teams on decisions that determine whether a product gets adopted, trusted and remembered.
From 0→1 products to platforms at scale, we combine product strategy, design craft and engineering depth to turn complex technology into experiences people understand and want to use.
From 0→1 products to platforms at scale, we combine product strategy, design craft and engineering depth to turn complex technology into experiences people understand and want to use.
From 0→1 products to platforms at scale, we combine product strategy, design craft and engineering depth to turn complex technology into experiences people understand and want to use.
And because we sit alongside an engineering studio, our work is designed with the reality of shipping in mind.
And because we sit alongside an engineering studio, our work is designed with the reality of shipping in mind.
And because we sit alongside an engineering studio, our work is designed with the reality of shipping in mind.
Selected
Selected
Work
Work
Long-term product partnerships, scalable branding, product discovery, complex redesigns and 0→1 products across consumer, fintech, sports, media and AI.
Long-term product partnerships, scalable branding, product discovery, complex redesigns and 0→1 products across consumer, fintech, sports, media and AI.
Our
Our
expertise
expertise
From early concepts to production-ready interfaces, our work spans AI product design, branding and visual design, outcome-driven websites, and generative experiences that feel clear, useful and trustworthy.
Strategic by Design. Human at Heart.
Strategic by Design. Human at Heart.
Strategic by Design. Human at Heart.
Built to work
Built to work
inside product and design teams
inside product and design teams
Our designers work directly alongside product, design and engineering teams, taking ownership of problems from definition through delivery.
We join the team's workflows, context and conversations instead of disappearing behind account management layers.
Designing AI products alongside engineers
Designing AI products alongside engineers
who build them.
who build them.
Great AI infrastructure doesn't automatically create a great product. We design the interaction models, feedback systems, controls and trust mechanisms that turn intelligent systems into products people can understand and use.
AI product interfaces
AI product interfaces
AI product interfaces
When a model does something unexpected, the product needs to handle it. We design the flows, feedback states,
and trust signals that make AI feel reliable — not just capable. LLM tools, agent dashboards, generative features, prompt-driven workflows.
Brand identity for AI companies
Brand identity for AI companies
Brand identity for AI companies
Most AI companies look and sound the same. We help AI-native startups build identities that are distinct,
credible, and human — before the market decides who you are.
AI experience design
AI experience design
AI experience design
Campaigns, interactive microsites, and product experiences that show what your AI actually does,
in terms your audience actually understands.
TESTIMONIALS
Working with the Proximity team has been an excellent experience. From the start, they dove into our project at FrontRow with enthusiasm, asking insightful questions and suggesting creative ideas we hadn't considered. Unlike typical agencies, They go beyond mere execution, bringing valuable expertise and a willingness to challenge assumptions. Their honest approach has been a tremendous asset, and I would highly recommend them for their exceptional service and collaborative mindset.
Ty Haener
Sr. Design Manager, FrontRow
From the outset, the Proximity team took the initiative to genuinely understand CommandK, going the extra mile to ensure our branding perfectly encapsulated the essence of our product. By tailoring the design to fit our unique identity, the Proximity team crafted a cohesive and compelling brand that resonates with our target audience.
Jayesh Sidhwani
CEO & Co-Founder - CommandK
I love what the Proximity team has done for our brand and product both. They’ve created something that appeals to a wide target group, and have given us a solid foundation to build upon. The new guidelines are really easy to follow, and we’ve been putting out high-quality stuff at great speed.
Harshvardhan Mandad
CEO and Founder - The Homework App
The Proximity team are wizards when it comes to delivering high-quality work under tight deadlines. Their approach to the problem was very creative and resulted in a fantastic outcome. Their attention to detail, ability to navigate through ambiguous situations, and thinking beyond & bigger made this partnership a big success.
Divye Bokdia
VP, Head of Design - Upstox
TESTIMONIALS
Working with the Proximity team has been an excellent experience. From the start, they dove into our project at FrontRow with enthusiasm, asking insightful questions and suggesting creative ideas we hadn't considered. Unlike typical agencies, They go beyond mere execution, bringing valuable expertise and a willingness to challenge assumptions. Their honest approach has been a tremendous asset, and I would highly recommend them for their exceptional service and collaborative mindset.
Ty Haener
Sr. Design Manager, FrontRow
From the outset, the Proximity team took the initiative to genuinely understand CommandK, going the extra mile to ensure our branding perfectly encapsulated the essence of our product. By tailoring the design to fit our unique identity, the Proximity team crafted a cohesive and compelling brand that resonates with our target audience.
Jayesh Sidhwani
CEO & Co-Founder - CommandK
I love what the Proximity team has done for our brand and product both. They’ve created something that appeals to a wide target group, and have given us a solid foundation to build upon. The new guidelines are really easy to follow, and we’ve been putting out high-quality stuff at great speed.
Harshvardhan Mandad
CEO and Founder - The Homework App
The Proximity team are wizards when it comes to delivering high-quality work under tight deadlines. Their approach to the problem was very creative and resulted in a fantastic outcome. Their attention to detail, ability to navigate through ambiguous situations, and thinking beyond & bigger made this partnership a big success.
Divye Bokdia
VP, Head of Design - Upstox
TESTIMONIALS
Working with the Proximity team has been an excellent experience. From the start, they dove into our project at FrontRow with enthusiasm, asking insightful questions and suggesting creative ideas we hadn't considered. Unlike typical agencies, They go beyond mere execution, bringing valuable expertise and a willingness to challenge assumptions. Their honest approach has been a tremendous asset, and I would highly recommend them for their exceptional service and collaborative mindset.
Ty Haener
Sr. Design Manager, FrontRow
From the outset, the Proximity team took the initiative to genuinely understand CommandK, going the extra mile to ensure our branding perfectly encapsulated the essence of our product. By tailoring the design to fit our unique identity, the Proximity team crafted a cohesive and compelling brand that resonates with our target audience.
Jayesh Sidhwani
CEO & Co-Founder - CommandK
I love what the Proximity team has done for our brand and product both. They’ve created something that appeals to a wide target group, and have given us a solid foundation to build upon. The new guidelines are really easy to follow, and we’ve been putting out high-quality stuff at great speed.
Harshvardhan Mandad
CEO and Founder - The Homework App
The Proximity team are wizards when it comes to delivering high-quality work under tight deadlines. Their approach to the problem was very creative and resulted in a fantastic outcome. Their attention to detail, ability to navigate through ambiguous situations, and thinking beyond & bigger made this partnership a big success.
Divye Bokdia
VP, Head of Design - Upstox
Working with the Proximity team has been an excellent experience. From the start, they dove into our project at FrontRow with enthusiasm, asking insightful questions and suggesting creative ideas we hadn't considered. Unlike typical agencies, They go beyond mere execution, bringing valuable expertise and a willingness to challenge assumptions. Their honest approach has been a tremendous asset, and I would highly recommend them for their exceptional service and collaborative mindset.
Ty Haener
Sr. Design Manager, FrontRow
From the outset, the Proximity team took the initiative to genuinely understand CommandK, going the extra mile to ensure our branding perfectly encapsulated the essence of our product. By tailoring the design to fit our unique identity, the Proximity team crafted a cohesive and compelling brand that resonates with our target audience.
Jayesh Sidhwani
CEO & Co-Founder - CommandK
I love what the Proximity team has done for our brand and product both. They’ve created something that appeals to a wide target group, and have given us a solid foundation to build upon. The new guidelines are really easy to follow, and we’ve been putting out high-quality stuff at great speed.
Harshvardhan Mandad
CEO and Founder - The Homework App
The Proximity team are wizards when it comes to delivering high-quality work under tight deadlines. Their approach to the problem was very creative and resulted in a fantastic outcome. Their attention to detail, ability to navigate through ambiguous situations, and thinking beyond & bigger made this partnership a big success.
Divye Bokdia
VP, Head of Design - Upstox
Working with the Proximity team has been an excellent experience. From the start, they dove into our project at FrontRow with enthusiasm, asking insightful questions and suggesting creative ideas we hadn't considered. Unlike typical agencies, They go beyond mere execution, bringing valuable expertise and a willingness to challenge assumptions. Their honest approach has been a tremendous asset, and I would highly recommend them for their exceptional service and collaborative mindset.
Ty Haener
Sr. Design Manager, FrontRow
From the outset, the Proximity team took the initiative to genuinely understand CommandK, going the extra mile to ensure our branding perfectly encapsulated the essence of our product. By tailoring the design to fit our unique identity, the Proximity team crafted a cohesive and compelling brand that resonates with our target audience.
Jayesh Sidhwani
CEO & Co-Founder - CommandK
I love what the Proximity team has done for our brand and product both. They’ve created something that appeals to a wide target group, and have given us a solid foundation to build upon. The new guidelines are really easy to follow, and we’ve been putting out high-quality stuff at great speed.
Harshvardhan Mandad
CEO and Founder - The Homework App
The Proximity team are wizards when it comes to delivering high-quality work under tight deadlines. Their approach to the problem was very creative and resulted in a fantastic outcome. Their attention to detail, ability to navigate through ambiguous situations, and thinking beyond & bigger made this partnership a big success.
Divye Bokdia
VP, Head of Design - Upstox
Working with the Proximity team has been an excellent experience. From the start, they dove into our project at FrontRow with enthusiasm, asking insightful questions and suggesting creative ideas we hadn't considered. Unlike typical agencies, They go beyond mere execution, bringing valuable expertise and a willingness to challenge assumptions. Their honest approach has been a tremendous asset, and I would highly recommend them for their exceptional service and collaborative mindset.
Ty Haener
Sr. Design Manager, FrontRow
From the outset, the Proximity team took the initiative to genuinely understand CommandK, going the extra mile to ensure our branding perfectly encapsulated the essence of our product. By tailoring the design to fit our unique identity, the Proximity team crafted a cohesive and compelling brand that resonates with our target audience.
Jayesh Sidhwani
CEO & Co-Founder - CommandK
I love what the Proximity team has done for our brand and product both. They’ve created something that appeals to a wide target group, and have given us a solid foundation to build upon. The new guidelines are really easy to follow, and we’ve been putting out high-quality stuff at great speed.
Harshvardhan Mandad
CEO and Founder - The Homework App
The Proximity team are wizards when it comes to delivering high-quality work under tight deadlines. Their approach to the problem was very creative and resulted in a fantastic outcome. Their attention to detail, ability to navigate through ambiguous situations, and thinking beyond & bigger made this partnership a big success.
Divye Bokdia
VP, Head of Design - Upstox
CONTACT US
Over to you.
What are you trying to move forward?
Let's work on it.
CONTACT US
Over to you.
What are you trying to move forward?
Let's work on it.
CONTACT US