OVERVIEW
DreamX is a wallet app from the house of Dream Sports — a giant in the Indian tech space with a slew of popular products like Dream11 and Fancode.
After its success in the realm of fantasy sports, Dream Sports was planning its first foray into fintech. The client wanted their product to be a fresh take on wallet apps, with a unique visual identity to set it apart from the competition. At the same time, they understood the strength and the value of Dream11’s brand recall.
Our goal was to build an MLP — a Minimum Loveable Product, primarily targeting Dream11 users. We were also tasked with creating a distinct identity for DreamX that stayed reminiscent of Dream11.
Client
CommandK Inc.
Deliverables
UX/UI Design
Visual Design
Brand Identity
Product Design
Brand Guidelines
VISUAL IDENTITY
Balancing the fresh and the familiar
The DreamX identity spins off from the iconic Dream11 red, remaining mindful of the product’s connection with the larger brand — and yet manages to stand apart.
The DreamX logo was designed in-house.
We were tasked with developing the brand’s visual identity.
PRODUCT DESIGN
Refining the requirements
The DreamX team shared detailed PRDs, personas, and user stories with us. We spent the first few weeks digging into them, and built exhaustive user flows for the app. Along the way, we ironed out any discrepancies and further refined the requirements.
DESIGN SYSTEM
Building DreamX
The DreamX Design System follows Material 3 guidelines. We made it as developer-friendly as possible, sticking to the guidelines even when that meant working backwards from our designs. Today, the system is stable and frequently updated. It remains the single source of truth for the product, with design and code closely mirroring each other.
