Proximity Works — AI Systems Built for Scale

Transforming Media.net into a bold, playful, and future-ready brand.

OVERVIEW

Our goal was to create a bold, modern digital experience for Media.net that reflected its innovation, reinforced its brand identity, and strengthened its competitive edge in the ad tech space.

Media.net, a global leader in ad-tech, needed a modern, competitive website and brand identity that reflected the innovation and scale of its offerings.

The existing brand felt outdated and inconsistent, while the website failed to communicate clearly with its core audiences—advertisers and publishers. Content was poorly structured, messaging lacked clarity, and the overall experience did not align with the company’s cutting-edge capabilities.

The challenge was to uplift the brand’s visual language while completely rethinking the site’s architecture and content strategy to better reflect Media.net’s professionalism, approachability, and leadership in the advertising technology space.

Client

Media.net

Deliverables

Website Design, Visual Design, Brand Facelift

BRAND ANALYSIS

Analysing the existing logo

The core logo stayed intact—preserving recognition, trust, and consistency across every touchpoint.

The shift from orange to pink wasn’t just a new color—it was a new attitude. It moved the brand from “familiar” and “energetic” to “bold” and “forward-thinking.”

Even the dot in Media.net got a subtle refresh.
A small tweak that kept it fresh while staying instantly recognizable.

Visual Identity

While keeping the core identity intact, we refined the brand by updating the color palette and introducing a new, modern typeface for improved readability and impact.

Brand Colours

Color = identity.

Our new color system introduces a rich palette that balances depth, vibrancy, and modern aesthetics.    

A mix of bold, gradient-infused hues alongside neutral tones ensures versatility across digital and print mediums.    

This refined selection enhances brand recognition while adding a dynamic, future-forward appeal.

Color = identity.

Our new color system introduces a rich palette that balances depth, vibrancy, and modern aesthetics.    

A mix of bold, gradient-infused hues alongside neutral tones ensures versatility across digital and print mediums.    

This refined selection enhances brand recognition while adding a dynamic, future-forward appeal.

Typography

Typography shapes perception.

We chose DM Sans—a humanist sans-serif typeface designed for clarity, warmth, and ease of reading. Its refined letterforms create a clean, modern look that feels both professional and approachable.

Every word now reflects the brand’s confidence and accessibility.

Typography shapes perception.

We chose DM Sans—a humanist sans-serif typeface designed for clarity, warmth, and ease of reading. Its refined letterforms create a clean, modern look that feels both professional and approachable.

Every word now reflects the brand’s confidence and accessibility.

We introduced a bold and playful design language with real imagery, adding authenticity and a dynamic feel to the brand.

WEBSITE DESIGN

Media.net didn’t just need a visual overhaul. They needed a website that reflected their real strengths—outcome-driven performance, long-term partnerships, and cutting-edge contextual tech—while removing all the clutter and confusion that was weighing down the old experience.

Redesigning the Experience

User Experience

We restructured the entire site to solve for content confusion, poor navigation, and a lack of clarity across the board.

Dual Journeys for Two Audiences

The site now speaks distinctly to advertisers and publishers—helping each find what they need without friction.

Designing for Trust and Efficiency

A clean, modular layout paired with clear messaging reinforces Media.net’s positioning as a reliable, outcome-driven SSP.

Simplifying the Complex

Complex tech and features were distilled into simple stories—through better copy, icons, and page structure.

Scalable and Future-Proof

We built flexible design guidelines that allow the brand to evolve without compromising UX or design consistency.

The Final Outcome

The new Media.net website is sharper, more engaging, and built for impact.

Its visual language now reflects the company’s leadership in ad tech, balancing boldness with clarity. High-contrast elements improve readability. A refined color palette, real imagery, and structured layouts create a seamless, intuitive experience.

Every detail works together to make the brand feel more modern, confident, and future-ready.

Over to you.

What's your big idea?

Let's bring it to life.

Over to you.

What's your big idea?

Let's bring it to life.

Over to you.

What's your big idea?

Let's bring it to life.