The process of creating APIs has become more straightforward with time, but their utilization has become increasingly complex, with organizations integrating various products to achieve a functional system. Tailcall is developing a comprehensive solution that effectively addresses these challenges.
We were tasked with redesigning their website and revamping the existing logo. The goal was to showcase their services more effectively and improve engagement with prospective customers.
Client
Tailcall
Deliverables
Website Design
Visual Design
Logo Design
BRAND ANALYSIS
Analysing the existing logo
Inconsistent stroke-widths within the logo icon.
The tip of the arrow is notably sharp, which contrasts with the overall structure & the current logotype.
Visual Identity
We used the color yellow strategically to draw attention to key elements, features, or keywords within our design.
Website Design
The Tailcall website’s visual language was designed to appeal to both individual developers and enterprise-level audiences, striking a balance between sophistication and accessibility. We opted for a clean, minimalistic white background approach, allowing our content and features to stand out.
